Dubai is reinforcing its status as a premier global trade hub by bridging the gap between national talent and the private sector. On February 25, 2026, Dubai Customs convened a high-level coordination meeting with several of the world’s most influential logistics companies to advance the second phase of the “Masar 33” initiative. This strategic program aims to integrate Emirati nationals into specialized roles within the logistics and supply chain industries, ensuring a sustainable and future-ready domestic workforce.
A Powerhouse Collaboration for Economic Growth
The meeting featured an impressive roster of industry titans, including Aramex, FedEx, UPS, CMA CGM, Maersk, and DHL. By bringing these global players to the table alongside representatives from the Nafis Council and the Nafis Youth Council, Dubai Customs is fostering a robust public-private partnership. This collaboration is designed to align the aspirations of young Emirati professionals with the rigorous demands of the international logistics market.
Khamis Al Muhairi, Director of Human Resources at Dubai Customs, highlighted the initiative’s role as a catalyst for professional development. “We take pride in our strategic partnerships with global leaders which set a pioneering example of government-private sector cooperation,” Al Muhairi stated. He emphasized that the primary goal is to curate high-quality career paths that allow national talent to lead the future of Dubai’s vital logistics sector.
Strategic Roadmap for 2026
As registration opens for the second batch of participating companies this year, the Masar 33 initiative is moving into a high-gear operational phase. Key highlights from the 2026 strategic plan include:
- Job Vacancy Alignment: Participants reviewed current and projected openings within partner organizations to ensure national candidates are trained for roles that are in high demand.
- Regulatory Frameworks: Discussion centered on the operational requirements needed to streamline the recruitment and onboarding process for new hires.
- Career Fair Preparation: Plans are underway for a dedicated career fair, providing a direct platform for job seekers to interface with hiring managers from global logistics firms.
- Continuous Improvement: Partner companies shared feedback and data-driven recommendations to enhance the beneficiary experience and increase the long-term retention of national employees.
Building a Sustainable Workforce
Since its inception, Masar 33 has acted as a vital link between the classroom and the boardroom. By focusing on specialized roles—rather than just administrative positions—the program ensures that the local workforce gains technical expertise in supply chain management, multimodal transport, and digital logistics.
The initiative aligns with the UAE’s broader localization goals, creating a pathway for citizens to contribute meaningfully to the national economy. As Dubai continues to expand its logistics infrastructure, the success of Masar 33 will be a cornerstone in maintaining the city’s competitive edge on the world stage. For young professionals and participating companies alike, the program represents a commitment to long-term stability and excellence in one of the world’s most dynamic markets.